International Creative Strategist


The key to creating, much like writing, is to never stop. Never stop thinking, scheming, writing, and looking for inspiration. That's why I've decided to include an "Inspiration" section. If not only to have a place to organize years of bookmarked inspiration, but to also share what keeps my mind — and heart —motivated to create. 

Posts in weekly features
Forwarded Friday // Volume 4.
Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…

Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…


Ooh a literary take on the Oscars! Sign. Me. Up. Once again, LitHub proves to be one of my favorite daily web stops.

“The only question is: what should the statues look like? Little golden Maya Angelous? Globular Hemingways? Teetering book towers? Our nominations for the imaginary 2018 Academy Awards for Books are below—and since, just like the real Academy Awards, all these categories are based on taste and leave off a lot of fine contenders, feel free to nominate any and all of your missing favorites in the comments.”

I still need to post my review of John Carreyrou’s incredible book Bad Blood: Secrets and Lies in a Silicon Valley Startup about Elizabeth Holmes. It’s absolutely W-I-L-D. The Theranos story manages to get weirder and weirder, which I really did not think was possible. But alas, Vanity Fair came through with their latest piece about what Elizabeth has been up to since the it all came to a proverbial head.

“Yet through all of this, former employees of the company have told me, Holmes had a bizarre way of acting like nothing was wrong. Even more peculiarly, she appeared happy. “The company is falling apart, there are countless indictments piling up, employees are leaving in droves, and Elizabeth is just weirdly chipper,” a former senior executive told me. One former board member also noted that Holmes would come to board meetings “chirpy” and acting as if everything was “great.” She would walk up to people in the office who could have just testified in front of the S.E.C., or been questioned by lawyers at the F.D.A., and she would give them a hug and ask how they were doing. She was so confident that the company would be fine, executives who worked with her said, that she enrolled Balto [her dog] in a search-and-rescue program. Holmes spent weekends training him to find people in an emergency. Unfortunately, huskies are not bred for rescue; they are long-distance runners, and Balto failed out.”

In college I remember learning about Maslow’s hierarchy of needs and it really blew my mind — such a simple concept that rings so true. So it was rad when I came across the “Ladder of Needs” early this week. The “Ladder of Needs,” in a similar vein of Maslow’s pyramid, calls attention to Flourishing Needs. After Core and Comfort Needs, Flourishing Needs offer businesses new opportunity with consumers.

“The big prediction for the coming century is that enormous opportunities will open up for businesses that can skillfully address our Flourishing Needs. Technology, the wealth of nations and the shift in public taste will make this very likely. A great many of the multi-billion dollar companies of the future will be those focused on the fullfilment of flourishing needs: our need for self-knowledge around love, our desire for a satisfying social life, or our need for resilience. Bits of the tech sector are already nibbling at the borderline between Comfort and Flourishing needs, a trend aided by the forthcoming development of Artificial Emotional Intelligence. This, rather than the economies of developing nations, are what constitute the truly ‘emerging markets’ of the future.”

Coming from a family engineers, I always feel a bit like an outlier as I have more of an affinity for words than numbers. So happening upon this beautiful piece on the genius of Ada Lovelace and her “poetical science”, I was thrilled. When it comes to famous people I’d want to have dinner with (living or dead), Ada is at the top of my list.

“Ada Lovelace’s search for beauty in the rational and the logical is an approach from which we have a lot to learn. The fusion between two areas previously thought opposite such as the technical sciences and the humanities is what creates the most charming things — but I have already discussed this. Most of all, the search for poetry within the sciences is not a weird and unexpected fusion experiment as much as an exploration of the most human of traits: curiosity, desire for exploration, awe in front of ‘the great facts of the natural world’.”

There are zero directors nominated this year that are female. That sentence sounds wonky to a native ear, but I think it’s true that it’s strange a female who happens to be a director is almost always referred to as a “female director.” It’s a bit sexist. Much like the, often problematic, Academy Awards. Filmmaker Shaina Feinberg explains this issue poignantly in her illustrated article.

“And until the numbers even out, I will be staging my own protest by referring to all male filmmakers as male filmmakers.”



Cartoon of the Week

New Yorker Cartoon, Issue:  February 18 & 25, 2019

New Yorker Cartoon, Issue: February 18 & 25, 2019

Forwarded Friday // Volume 3.
Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…

Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…

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I’ve been in the “blogosphere” for more than a decade and it’s been a wild ride that honestly gets weirder by the day — and the latest drama does not disappoint. Influencer Caroline Calloway’s “workshop” is making headlines as the first big viral scam of 2019. W Magazine writer Andrea Park reported from the trenches.

“After lunch, Calloway returned to retelling her life story for another 30 minutes, under the guise of talking about the importance of physical and mental health, and turning your hardships into art, then declared that it was time to take individual photos with each attendee. Calloway had promised in the event listing that she would be teaching attendees her "secret" to making flower crowns out of orchids, but when it was my turn to take photos with her and learn this secret, she merely clipped an orchid that had been attached to a butterfly clip (and then reused on every single attendee) behind my ear, and whispered, The secret to flower crowns is there is no secret.’”

What do The Gap, Brady Bunch, Monty Python, The Internet, The Moon, & 45 other things have in common? They’re all celebrating their 50th(!) birthday this year. I was surprised by so many of those included — I never realized how long some things have been around.



One of the best things to come out of 2018 is undisputedly Gritty. Who is Gritty? You ask? Grab a cup of tea and read about this national treasure’s birth story.

“According to Gritty's official bio, the slack-jawed, muppet-mouthed creature was a reclusive subterranean being before construction disturbed his secret dwelling underneath the Wells Fargo Center and forced him to the surface. Fathered by a "bully," Gritty inherited some aggressive tendencies and a general bumptious demeanor but is fiercely loyal to his team and their fans, who swiftly grew to love their big nightmare boy.”

Along with seemingly the rest of the Netflix-watching world, I’ve been obsessed with sorting out what does and not spark joy in my home thanks to Marie Kondo’s hit show, Tidying Up with Marie Kondo. It’s such a simple concept, and coming from the US, the episodes resonate with me immensely. Houses in the Midwest have far more unused space than any home I’ve been in in Europe , and therefore, we have a lot more places to stick stuff: ergo, collect unnecessary things. Town & Country spoke with the organizing guru and I just wish she and I could be BFF already.

“Kondo: I have a secret for raising our joy level for things we know we need but that fail to excite us: shower them with praise. Let the items know that while they may not inspire joy, you really need them. For example, to a remote control, you can say, “Thank you for supporting our family’s evening bonding time.” Or “I appreciate your sleek design. Thanks for always being there to help me relax when I need a break.”

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Beloved poet Mary Oliver passed away earlier this week at the age of 83. Her words and poems have been written on my heart since I discovered her in high school. What an amazing soul we had to say goodbye to — How lucky are we that she shared her wondrous words with us.

“Oliver published ‘Our World,’ a collection of Cook’s photographs interwoven with her own writings on their life together, in 2007, two years after Cook’s death. In it, she wrote, “The end of life has its own nature, also worth our attention. I don’t say this without reckoning in the sorrow, the worry, the many diminishments. But surely it is then that a person’s character shines or glooms.”



Cartoon of the Week

New Yorker Cartoon, January 16, 2019

New Yorker Cartoon, January 16, 2019

Forwarded Friday // Volume 2.
Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…

Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…


What happens when your brand tries to stay exactly as it was in its glory days of say, 10 years ago? Nothing good, that’s for sure. Look no further than Victoria’s Secret for the perfect example of incredible self-destructive brand stubbornness and what happens as as result.

“It takes an extraordinary amount of ineptitude, laziness, and sheer disregard to make a show as stultifying and lifeless as the Victoria’s Secret one,” Givhan wrote. “Greater diversity would be welcome, but it can’t save Victoria’s Secret from its own self-destruction.”

Did you know… a Spanish bakery will install a thermal breadbox to your house for free & deliver fresh bread daily to you? Or… that the average viewer’s age for Viceland TV is 42? OR that 54% of Chinese born after 1995 chose “influencer” as their desired profession? Well now you do! Plus 49 other fascinating facts from consultant Tom Whitwell.


Girl Who Gave No Fucks

A fairytale for self-critical women everywhere, I am sure there are loads of lessons for me to learn in Amy Kean’s book, The Little Girl Who Gave Zero Fucks. She sat down with The Drum to discuss the book’s conception and reception.

“Years ago, a more senior female at an agency I worked for said to me: “you have two options: you can be yourself, or you can progress in your career.” I’ve never forgotten it and know so many people who’ve been told similar. Being a woman in marketing is tricky because there’s so much personal critique: you’re too loud, too enthusiastic, too informal, too emotional, too nice, too hard on people, too overpowering, not enough gravitas, too much cleavage, clothes too frumpy, A bitch. The amount of times I’ve heard people say about ‘stern’ female bosses: “Oh, she just needs a good shag.” What’s worse is this is often women talking about other women. We’ve forged strict templates and regulate each other’s behaviour in a way that men don’t. The book is the fruit of my frustrations and encourages women to be themselves no matter what, personally and professionally. It’s about how we should support each other more; we don’t always have to agree but we can stop pushing other women down as we clamber for the spotlight. There’s room for all of us to succeed, and for a multitude of diverse, powerful characters.”


Rookie is the child prodigy of digital editorials. Though I’m a bit older than the its founder, Tavi Gevinson, I did grow up looking to Rookie as one of my blogger idols. It’s a brilliant example of experience not always being staple ingredient for success, and the hope and joy and exciting energy young creatives can breathe into a space. Rookie had an incredibly successful run, and it acted as a spark that ignited thousands of young people’s creativity — and to end on such a poignant note, wow. Bravo, Rookie. You will be missed.

“Now onto the celebrations. To everyone who has bared their souls through their writing and art on Rookie, making us all feel seen, heard, connected, and inspired; making Rookie better, smarter, and more human: Thank you. It has been an absolute gift—I don’t know how else to describe it—to see you interpret Rookie’s monthly themes in your own work. To learn about you through your art. I will really miss that exchange of ideas and experiences. And now I am actually starting to cry, thinking about how much love and vulnerability have gone into the thousands of articles, essays, poems, advice, stories, interviews, photos, illustrations, comics, collages, playlists, and videos on Rookie. Thank you.”

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There’s no doubt were living in the Golden Age of Podcasts. I’m a dedicated listener at least 5 a week (you can read about my favorites from 2017 here), and I am always on the search for new gems.

“Short Cuts: Short documentaries The Radio 4 show offers “brief encounters, true stories, radio adventures and found sound” and each one is a self-contained gem. Josie Long presents the long-running series packed with observations on themes from sibling rivalry to mortality, and just about everything else in between, so you never know what you’re going to get.”



Cartoon of the Week

New Yorker Cartoon, December 7, 2018

New Yorker Cartoon, December 7, 2018