International Copywriter
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inspiration

 

The key to creating, much like writing, is to never stop. Never stop thinking, scheming, writing, and looking for inspiration. That's why I've decided to include an "Inspiration" section. If not only to have a place to organize years of bookmarked inspiration, but to also share what keeps my mind, and heart, motivated to create. 

Forwarded Friday // Volume I.

 
 
  Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…

Interesting, bizarre, fun, and sometimes just random internet finds that I’ve forwarded to friends, family, or colleagues, this week…

 
 
 
 
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Should we even be surprised at this point that this exists? I’d venture to say no… but I am wondering how Med students manage to find enough hours in the day… and the ethical issues are a whole additional layer of issues:

“The uncharted ethics of social media are already confusing, and that’s before you add in the influence of outside interests, many of which are ready to take advantage of students’ ability to offer some stamp of medical authority to the general public about a product or idea without asking too many questions.”


I distinctly remember a life-size cutout of a Kansas City Royals baseball player (no idea who) that was prominently displayed in our kindergarten classroom circa 2004 — in fact, I can’t remember a time in which a ‘Got Milk’ poster wasn’t displayed in one of my cafeterias during my school years…

“Research by Goodby Silverstein & Partners revealed an alternative. When discussing milk consumption, consumers kept returning to the idea that running out was a source of frustration. While they may not have longed for milk as a rule, the times they could have used it—in coffee, for cookies, for cereal—and didn’t have it gave them a fresh appreciation for the beverage. When the agency put a hidden camera in their own offices to capture their staff's reaction to running out of milk, they noted it was one of disappointment. (And sometimes expletives.)”

JTT_Got_Milk

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A fascinating read on the “Supply Cloud” and why we should continue to see “shops” hock free watches, knock-off designer goods, and more — equal parts absurd, disturbing, and especially important for the eCommerce industry to understand:

“These new retail sites are also creatures that could only exist in our current economy. They are a reshuffling of the same fast-fashion infrastructure that powers H&M and Zara. West Louis and Folsom & Co are a new a front-end for the Asian factories that make stuff. Stumble onto one—or more likely—find yourself targeted by such a brand’s ads, and you open up one of many highly disposable faces of the globalized economy. It’s just that with companies like West Louis, the seams show, literally and figuratively.”


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Books, cheeky gift guides, and shopping for friends, this article features a few of my favorite things:

“The most giftable books are the ones that your recipients will want to talk about long after they’ve finished reading. Below you’ll find some of the best books of 2018 from a wide variety of genres, arranged with consideration for friends with specific needs. Read on for the best book to buy your friend who recently had a baby, your friend who loves old movies, your friend who’s a workaholic, and more…”


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As a proud Kansas City native, finding it on the latest of National Geographic’s best trips guide left me over the moon. Kansas City, I love you.

“To me, West Bottoms speaks to the history of Kansas City: the stockyards and trains and commerce moving through the middle of the country,” says KC native Chris Goode, CEO and founder of Ruby Jean’s Juicery. “But no matter where you go in Kansas City, it will feel like home. The city just has soul.”

 
Anna A.links, articles, lists