International Copywriter
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BISSELL

THE BRIEF.

Develop the wet cleaning category for the Spanish and Nordic markets through digital campaigns for BISSELL, a brand not yet known in Europe.

THE CONCEPT.

Our floors – our home’s foundation – literally something that keeps us grounded. Floors experience a lot during a day. They might have some marks but every mark comes with a story. With BISSELL you finally have the chance to thank your floor for the very first time. BISSELL’s wet cleaning products can provide your floor with the superior deep clean it deserves, gently. BISSELL wet cleaning for a spotless floor and perfect protection.

Motto: KISS THE FLOOR // BISSELL KISSES FLOORS

 

CREATIVE EXECUTION.

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