International Copywriter
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Always

— I've created copy for more than 20 P&G Feminine Care Brands across 30 European & Middle Eastern markets. Below you will find a small sampling of this work. 

Always’ best overnight protection

Different times of day call for different kinds of protection. Especially created for overnight protection, Always Ultra Secure Night sanitary towels offer Extra Night Coverage with a 60 per cent larger back*. This offers even more protection against leakage when you are lying down and no matter how much you may toss and turn throughout the night. On top, Always Ultra has a special core with liquid-locking gel and gel can’t leak. It also contains Odour Neutralising Technology, which neutralises odours and doesn’t just mask them. Always Ultra Night Sanitary Towels are 3 mm ultra thin for discretion and comfort, yet provides up to 100 per cent protection at Night for a great feeling of security. Always Secure Night Sanitary Towels have wings on the side keep the sanitary towel in place when you move at night for Always’ best overnight protection against leakage during your menstrual cycle.

*Versus Always Ultra Normal

  For Daytime Protection Try Always Ultra Long Sanitary Towels   Always Ultra Long Sanitary Towels provide up to 100 per cent protection for day thanks to their special core with liquid-locking gel and gel can’t leak. It is longer than Always Ultra Normal for more coverage and better protection from leaks.

For Daytime Protection Try Always Ultra Long Sanitary Towels

Always Ultra Long Sanitary Towels provide up to 100 per cent protection for day thanks to their special core with liquid-locking gel and gel can’t leak. It is longer than Always Ultra Normal for more coverage and better protection from leaks.

 

There's Always more

  Extra Night Coverage   60 per cent larger back than Ultra Normal for added overnight protection against leakage.  *vs. Always Ultra Normal

Extra Night Coverage

60 per cent larger back than Ultra Normal for added overnight protection against leakage.

*vs. Always Ultra Normal

  Ultra Fit   Conforms to your shape with wings to secure sanitary towel in place, even when you move at night.

Ultra Fit

Conforms to your shape with wings to secure sanitary towel in place, even when you move at night.

  Liquid-locking gel   Made with a liquid-locking gel and gel can’t leak.

Liquid-locking gel

Made with a liquid-locking gel and gel can’t leak.

  Odour Neutralising Technology   Neutralises odour and doesn’t just mask it for a fresher feel in the morning.

Odour Neutralising Technology

Neutralises odour and doesn’t just mask it for a fresher feel in the morning.

  Dermatologically tested   Dermatologically tested.

Dermatologically tested

Dermatologically tested.

  Secure Guard   Keeps fluid in check

Secure Guard

Keeps fluid in check

  Soft feeling   Ultra soft on skin for comfort.

Soft feeling

Ultra soft on skin for comfort.

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