— I've created copy for more than 20 P&G Feminine Care Brands across 30 European & Middle Eastern markets. Below you will find a small sampling of this work.
Always’ best overnight protection
Different times of day call for different kinds of protection. Especially created for overnight protection, Always Ultra Secure Night sanitary towels offer Extra Night Coverage with a 60 per cent larger back*. This offers even more protection against leakage when you are lying down and no matter how much you may toss and turn throughout the night. On top, Always Ultra has a special core with liquid-locking gel and gel can’t leak. It also contains Odour Neutralising Technology, which neutralises odours and doesn’t just mask them. Always Ultra Night Sanitary Towels are 3 mm ultra thin for discretion and comfort, yet provides up to 100 per cent protection at Night for a great feeling of security. Always Secure Night Sanitary Towels have wings on the side keep the sanitary towel in place when you move at night for Always’ best overnight protection against leakage during your menstrual cycle.
*Versus Always Ultra Normal