Develop umbrella brand for the new Sandoz wound care product range.
We highlight our use of strategic communication by creating a hierarchy within the brand and messaging
Wound injuries can be scary and prompt people to go to the doctor for assistance no matter the type of wound. For minor wounds, a trip to the pharmacy can suffice, but still you want a product that you can trust. WOUND HELPER offers not only products that tend to your wounds, but care beyond the walls of the pharmacy with an app that provides you with additional information to help you understand and care for your wound, no matter where you are.
WOUND HELPER is personal wound assistance in a bottle — and in your smartphone.
We focused on demonstrating how to incorporate a brand's style and product portfolio into various touchpoint messaging.
When it comes to health care products, consumers are not necessarily brand-orientated when making a purchase decision. Instead, they tend to focus on the problem (indication) they have when looking for a solution. This means brands need to make it easy for a shopper to find the right solution for their needs through uncomplicated navigation and messaging.
SKINtegro offers specific care that is clearly communicated and easily navigated for shoppers to make a decision they trust and choose.
To create the brand name, I researched various word origins to draw inspiration for a wound care line. Eventually, by combining the word "Skin" and "Integro" (latin for "repair"), I created "SKINtegro" as a wound care line.
Generic pharmaceutical giant Ratiopharm asked us to create a lifestyle campaign to make their lifestyle pharmaceuticals — birth control, erectile dysfunction, weight loss, etc. — more prominent in a notably oversaturated market.