International Copywriter
pos5.png

PHILIPS

THE BRIEF.

We were tasked with creating an advertising campaign for PHILIPS for a light; something billions of people have in their homes throughout the world. However, we were given the three differentiators: it was chord-free, it featured more than 16 million colors, and it included five light effects. From this, we created the following pitch campaign. 

THE CONCEPT.

The portable light from PHILIPS allows you to escape from the confines of the cord so you light up wherever you are while controlling the ambience — even while shopping.

CREATIVE EXECUTION.